Wednesday, September 29, 2010

Why should I click on you?

I've been thinking a lot about the sheer volume of information out there and how it's becoming increasingly important to know something about the information you've found before you make the investment to actually read it.

We're all strapped for time and unless someone I trust tells me that I 'have to' read something, upfront, I want to know:

what it's about
why you think I need to read this
how long it is
what I will learn from it
if it's from a reliable source
how recent it is
where I can find more info on it

Back in the days of paper, your Librarian or Records Manager would help answer these questions. Today, it's not so easy. Thankfully websites provide some context with linking. But in my opinion, auto-tagging and summarizing with technology can only go so far. It has to come from the author. Really, people need to learn how to market their content. I want to start now by writing neat little abstracts that let the reader know why (or why not) they should give up 10 mins of their day to read my stuff. It doesn't have to be long -- just needs to answer the question "Here's why I wrote this in the first place". It's also a great way to bring meaning to my work -- D's own legacy.

How make this idea go viral...

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